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Rethinking happy hour: exploring the rise of sober curious drinking
By THE MANUAL | Christopher Osburn | 12/10/2025 9:00 AM
If you’re paying attention to trends in the alcohol world, there’s a chance you’ve heard of the phrase “sober curious”. It’s a popular buzzword in the contemporary beer, liquor, wine, and cocktail scene. But what exactly does it mean, and why is it so popular lately? To me, as an alcohol writer (and drinker for […]
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