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Your Hotel Doesn’t Love You
By World Travel Magazine | Nico Almeida | 6/17/2026 4:04 AM
Loyalty points, status tiers, and the upgrade illusion. Why brand-loyal travellers are sleeping in the world’s most standardised rooms. Your hotel does not love you. It loves your data, your predictability, and the photograph you’ll post from the suite it upgraded you into. Those are three different things, and only one of them involves you. […]
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